What we do

Our Services

Recruitment and field support built for precision, reliability, and real insight.

Probe Market Research provides end-to-end recruiting and field coordination services designed to support qualitative and quantitative research across industries, audiences, and methodologies. Whether your project is straightforward or highly complex, our team ensures the right people show up—prepared, qualified, and on time.

Specialized Audiences and Use Cases

Our capabilities

Core Recruiting and Methodology Support

From highly targeted recruiting to flexible field execution, we support research teams with precision, discretion, and speed.

01

Nationwide & International Recruiting

We recruit participants across the U.S. and international markets, supporting studies that require geographic diversity, niche audiences, or rapid turnaround timelines.

02

Qualitative & Quantitative Recruiting

From focus groups and in-depth interviews to large-scale quantitative studies, we source participants who meet exact screening criteria—without compromising quality.

03

Research Methodologies We Support

  • Focus Groups & Online Groups
  • In-Depth Interviews (IDIs)
  • Online Bulletin Boards
  • In-Office, In-Home, and Remote Interviews
  • Hybrid & Custom Methodologies

Built for demanding timelines

Agile & quick-turn projects

When timelines are tight, our team is built to move quickly—without cutting corners. We regularly support high-complexity, low-incidence projects that require fast recruitment, tight quotas, and dependable participant attendance.

Precision at pace. Quality without compromise.

Market research professionals collaborating

Specialized Audiences and Use Cases

Purpose-built recruitment for specialized audiences, challenging incidence rates, and highly specific research scenarios.

01

Audience expertise

Consumer, B2B & Medical Recruiting

We specialize in recruiting:

  • General consumers and brand users
  • B2B professionals
  • Medical professionals and condition-specific populations

Including:

  • Physicians and healthcare specialists
  • C-suite and senior decision makers
  • Low-incidence and hard-to-reach audiences

Broad-market consumers through C-suite and clinical specialists.

Explore audience recruiting
02

Experienced in recruiting

Targeted and Scenario-Based Research

  • Intercept Recruiting
  • Product Trials and Placement
  • Usability and UX testing
  • Web and Digital Usability Studies
  • Mystery Shopping
  • Gang Sessions and Hall Tests
  • LGBTQ+ and culturally specific audiences
Get in touch

Training and Quality Control

Where precision really begins.

Our recruiters are extensively trained in communication, screening accuracy, and respondent experience. They are skilled in navigating complex screeners, sensitive subject matter, and advanced quota requirements—while maintaining a non-leading, respondent-first approach.

Every project is supported by our rigorous four-step confirmation process, ensuring strong show rates and reliable participation. Beyond recruitment, our team is invested in quality control and project success, delivering a smooth, professional experience from first contact through field completion.

New York City

National reach

Major markets served

Local understanding with nationwide reach. We recruit across major U.S. markets and support projects wherever the audience requires.

01

Atlanta

GA

02

Boston

MA

03

Chicago

IL

04

Dallas

TX

05

Houston

TX

06

Los Angeles

CA

07

San Diego

CA

08

San Francisco

CA

09

Seattle

WA

010

New York

NY

011

Miami

FL

012

Philadelphia

PA